Blogging as 20% Time?
Stephen
O’Grady: All of this is just a fancy way of saying
that for us, we don’t find the time for blogging, we make
time for it. I’ve commented in the past that blogging
isn’t an addition to our day job, it’s part of our day
job. In recent weeks I’ve come to think of it as something
akin - though different - to Google’s 20% time. We have
nothing so formalized, but we probably spend something like 20% of
our time (ok, more) researching and writing and pursuing what we
consider to be new and interesting avenues of interest. Some of
these bear fruit for RedMonk, some don’t. But it only takes a
couple of hits to make the whole thing worthwhile.