It’s just data

Open Media Standards

David Hall: Just like you, we don’t want 10 different proposals floating around that you have to add to your feeds in order to satisfy Yahoo, Microsoft, Apple, Google, AOL, my aunt Edna, etc etc. To be short, Yahoo “gets it”. As far as we are concerned, we’d drop Media RSS entirely if something else provided the functionality that was required for true efficient media syndication.

I’m highly confident that any number of standards bodies would be quite willing to get involved in the creation of such a specification.