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InfoWorld Trials RSS-Based Advertising

Jonathan Angel: IDG's InfoWorld yesterday became the first publisher to incorporate advertising into its RSS (Rich Site Summary) feed, an important step in the medium's commercial viability.

Of course, it is hardly breaking news.


While this was to be expected, it's still extremely annoying.  Aggregator builders can attempt to control the worst forms of this by following Mark's guidelines but, it still sucks.

Posted by James Snell at

Bringing Balance to the Force

Ok, product advertisements disguised as content posts in a RSS feed are flat annoying and will serve only to make me discontinue my subscription to the RSS feeds in question...... [more]

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Bringing Balance to the Force

Advertising in RSS is annoying?  Maybe so, but content isn't free.  You pay for it somehow, either indirectly (ads) or directly (subscription fees).  No one owes you free content.

Message from James Robertson at

Never said they did owe me free content.  If I like the content enough, I'll gladly pay a subscription fee to access it.

Posted by James Snell at

Monetizing de blogs? source Sam Ruby and Dave Winer....

Excerpt from iBLOGthere4iM at

Gizmodo (http://gizmodo.net) has been including subtle advertisements in their feed for a while now.  Every so often, they post a "news item" which is just a link to an Amazon sale item.

Posted by Jay at

And it's not true. As an example, Macintouch has had text ads in their feed for a while now. The title of today's item is "Ad: Mac OS X Hints - the book". Nice and simple....

Excerpt from Archipelago at

I suspect that the "stick an ad in an item" approach won't last long. It's just too easy to filter. My guess is that, eventually, the norm will be to offer full-content feeds with ads embedded in the content, and excerpt-only feeds leading back to the site.

Posted by Roger Benningfield at

InfoWorld Ads in RSS

As noted by Dave and Sam, InfoWorld announced today that they will introduce ads in their RSS feed. Before I comment, I should disclose that I write for InfoWorld and am on the masthead as a contributing editor. Believe it or not, I thought about...

Excerpt from Windley's Enterprise Computing Weblog at

Speaking for InfoWorld, our intent is not to disguise ads as content.  Quite the contrary.  If people don't download or purchase the product being advertised, then the ad is not good for either the users forced to look past it or the advertiser who lost money on it.  Then we lose subscribers and don't get repeat ad business.  Lose lose lose.

Among the people posting who are not offended by including ads in RSS, there seems to be a common thread on how to best implement them: embed the ad with the content.  In our case, we will have to offer much more content with each post so that the value of the post isn't overshadowed by the intrusiveness of the ads embedded with the content.  Any ideas on how to achieve that balance?

We will then have to measure where the tipping point is for people, at what point the ads ruin the experience for people and drive them to unsubscribe.  From watching the logs closely this week, it seems that our current ad implementation with NewsGator is still far below that tipping point.

More to come...

Posted by Matt McAlister at

Matt,

For me, the tipping point comes when I'm not given a reliable way of filtering out what I don't want to see.  Why don't I like coming to the Infoworld website?  I like the content, don't like the ads.  That's why I really like RSS.  It helps me wade through the marketing stuff and get right to the bits that are most important to me.

That said, there are ways around this.  If you insert ads into feeds, clearly mark them as such using metadata tags as I describe here [http://www.snellspace.com/blog/archives/000497.html] or (if they are inline in the content) using CSS to distinguish the ad from the rest of the content.  Picky users like myself who are willing to go in a write code to filter that stuff out would be able to and you wouldn't lose that handful of readers.

Posted by James Snell at

Jonathan Angel: IDG's InfoWorld yesterday became the first publisher to incorporate advertising into its RSS (Rich Site Summary) feed, an important step in the medium's commercial viability. And so it begins......

Excerpt from deeje.com at

This is not new, nor is infoworld anywhere near the first in doing it.  If I'm not mistaken the first time I'd seen an ad in an RSS feed was metafilter and this was well over a year ago.  Now, there is the aspect of whether or not a 'publisher' has done it.  Is this because they weren't smart enough?  Or it because they're smart enough to know that it's an idea that will present unacceptable readership loss risks?  I'm thinking it's the latter.

Posted by Bill Kearney at

Metafilter has RSS feeds?

Posted by Mark at

<head>
  [...]
  <link rel="alternate" type="application/rss+xml" title="RSS" href="http://xml.metafilter.com/rss.xml" />
</head>

Posted by Steve Minutillo at

Whatdya know.  That didn't used to be there.  Subscribed.

Posted by Mark at

RSS advertising response

Lots of responses to our decision to put ads in our RSS feeds.  We truly appreciate all the feedback, positive and negative.  Some of the comments were fair and balanced and some of the comments and insinuations out there are...

Excerpt from Chad Dickerson at

RSS Kommerzialisierung beginnt und RSS-Sicherheit

Wer hätte daran gezweifelt, die Ferengis riechen eben jeden Hype. Infoworld spickt seine Feeds neuerdings mit Anzeigen (Quelle: Sam Ruby). [weiterlesen (160 Wörter)] ...

Excerpt from Alp Uçkan's Website at

VentureBlog, Due Diligence, and Gizmodo

There are all kinds of ideas being thrown around about what makes a weblog a weblog, but the defining characteristic for me is "writing in one's authentic voice."  That's why I enjoy reading Tim Oren's Due Diligence and August...

Excerpt from Chad Dickerson at

Jonathan Angel: IDG's InfoWorld yesterday became the first publisher to incorporate advertising into its RSS (Rich Site Summary) feed, an important step in the medium's commercial viability. And so it begins......

Excerpt from deeje: Blogosphere at

- - - http://weblog.infoworld.com/dickerson/ en Copyright 2003 Chad Dickerson Fri, 11 Jul 2003 22:22:16 GMT http://backend.userland.com/rss Radio UserLand v8.0.7 chad_dickerson@infoworld.com chad_dickerson@infoworld.com rssUpdates - 2 3 1 23 0 4 7...

Excerpt from Sean McGrath's Radio Weblog at

Jonathan Angel: IDG's InfoWorld yesterday became the first publisher to incorporate advertising into its RSS (Rich Site Summary)...

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InfoWorld Ads in RSS

As noted by Dave and Sam , InfoWorld announced today that they will introduce ads in their RSS feed.... [more]

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at

InfoWorld Ads in RSS

As noted by Dave and Sam, InfoWorld announced today that they will introduce ads in their RSS feed. Before I comment, I should disclose that I write for InfoWorld and am on the masthead as a contributing editor. Believe it or not, I thought about...

Excerpt from Phil Windley: Blogging at

InfoWorld Adds Ads To Its RSS Feeds

Phil Windly responds to Dave Winer's post noting that Infoworld is now the first publisher to include ads in its RSS feed .... [more]

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